CALGARY, ALBERTA–(Marketwire – March 21, 2011) – Quorum Information Technologies Inc. (Quorum) (TSX VENTURE:QIS) announced this week an alliance with Carfolks.com, the only auto retail marketing platform that helps dealers connect with customers and provides in-market shoppers with verified customer reviews of the dealer's performance.
“As social media channels exert more influence over where consumers shop and buy their vehicles, Quorum wants to provide our dealerships with the ability to meet the needs of managing their online reputations. After examining the landscape, we found Carfolks.com has a unique blend of a dealer centric model based on real 'social evidence' and objective information for consumers that presents an accurate picture of their experience,” said Mark Allen, Quorum's Vice President of Sales, Marketing and Services. He continued, “This alliance is an example of Quorum's direction to help its dealers meet the needs of the modern marketplace and take worry out of their business. It is under a program called 'We've got you covered.' which also encompasses our ground-breaking new Assurance programs as well as a number of other products and services aimed at helping dealers with predictability of expenses, security and compliance.”
The Carfolks program can automatically extract sales and service customer data from Quorum's DMS, XSellerator™ so that only actual customers of the dealership are posting reviews. Unlike other dealer rating sites, this program ensures “verifiable reviews” that the public can trust, and can be used by the dealers to differentiate themselves from the competition. Since Carfolks make everything public instantly, highly rated dealers can now advertise they are a top customer-rated dealership or provide a top-ranked service department. This can be a powerful marketing tool for dealers.
Kim Clouse, Vice President of Carfolks said, “Auto retailers haven't always had the best reputation in the market, but we know most of them do a great job of taking care of their customers. We wanted a way to reward those dealers for doing things right every day. Our process is simple, non-intrusive and integrates with dealers' websites, Facebook, Twitter and other social media channels. And, if Carfolks identifies a customer issue, the dealer is notified immediately so they can call the customer and determine the best way to resolve the issue. The resolution can then be posted as part of the review.”
Carfolks, like Facebook, also offers auto dealers a free web page for every one of their sales people and service advisers to build their personal brand, connect with existing customers and reach new prospects too. This helps auto dealers retain staff members and lowers hiring and training costs.
Quorum is a North American company focused on developing, marketing, implementing and supporting its XSellerator product for GM, Isuzu, Chrysler, Hyundai, KIA, Nissan, Subaru, Saab, Suzuki, NAPA and Bumper to Bumper dealerships. XSellerator is a dealership and customer management software product that automates, integrates and streamlines every process across departments in a dealership. One of the select North American suppliers under General Motors' IDMS program, Quorum is the second largest DMS provider for GM's Canadian dealerships with 25% of the market. Quorum is a Microsoft Gold Certified Partner and Field-Level Managed ISV in both Canada and the United States. Quorum Information Technologies Inc. is traded on the Toronto Venture Exchange (TSX-V) under the symbol QIS. For additional information please go to www.QuorumDMS.com.
Carfolks is based in Elyria, OH. Regional executive offices are also located in Jasper, AL. Carfolks.com is the only automotive retailer and sales professional community providing transparency and candid customer reviews unfiltered by auto dealers. Auto Retailers and Consumers pay no fee to use the standard services. More information is at http://carfolks.com.