The Quorum Family of Brands

Quorum is a North American company focused on driving dealership’s revenue through developing, marketing, implementing and supporting its portfolio of software and services for automotive dealerships.

Quorum Information Technologies Inc. is traded on the Toronto Venture Exchange (TSX-V) under the symbol QIS.

DealerMine CRM is a sales and service Customer Relationship Management system and set of Business Development Center services that drives revenue.

XSelleratorTM is a Dealership Management System (DMS) that automates, integrates and streamlines key processes across departments in a dealership, and emphasizes revenue generation and customer satisfaction.

Autovance is a modern retailing platform that helps dealerships attract more business through digital retailing, improve in-store profits and closing rates through our desking tool and maximize their efficiency and CSI through our F&I menu solution.

Advantage is a full showroom system for both franchised and independent dealerships and a comprehensive operating system that includes accounting for the independent market.

Why Invest in Quorum

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Software Technology Solutions

Quorum offers innovative and robust technology solutions and services to traditional and electric vehicle dealerships and Original Equipment Manufacturers (“OEM”) across North America.


The total North American franchised dealership market value for software solutions is $6.0 billion annually. A key problem for dealerships is that they typically use many disparate solutions across 25 categories of software solutions and 700 vendor’s software within those categories to run their business.

How Quorum Helps

Quorum’s solutions help solve this major problem. Quorum’s integrated product suite drives efficiencies into the dealership, leverage a single enterprise reporting solution, provide measurable Return on Investment (“ROI”) with the cost of Quorum’s solution typically is 50% less than competing disparate products.

Customer Take-Up of Quorum Software Solutions

Dealerships typically start with a single product from Quorum’s product suite and they experience increased synergy and value as additional solutions are deployed to their dealerships.  For Quorum, the stickiness of the product suite increases as dealerships deploy added products.  Quorum’s product suite currently covers 11 of the 25 most common categories and Quorum has the opportunity to develop and/or partner and/or acquire products for the remaining categories.

Latest Customer Metrics

At the of Q3 2020, Quorum served 1,045 rooftops, at an average SaaS revenue per month of $1,886 per rooftop in Q3 2020. Of the 1,045 rooftops serviced by Quorum, 912 are in Canada and 133 are in the United States. Of the Total Available Market, Quorum has a 28% penetration in Canada and 0.7% in the United States.

Growth Opportunities

At an industry level, the automotive dealer market is seeing increased consolidation into larger dealer groups, which creates opportunities for Dealership Management System (“DMS”) providers like Quorum that can integrate multiple dealer rooftops as a single integrated solution.

On their own, Quorum solutions allow dealerships to drive greater success and results, at less cost than its competitors’ offerings. When integrated with other Quorum solutions, the Quorum product suite delivers escalating synergy and expanding value.

Our Sales Strategy

Quorum sells its solutions to both dealer groups (single ownership of multiple dealerships) and single dealership customers. Initially, dealerships do not typically install Quorum’s complete suite of products and tend to purchase the Enterprise Resource Planning system (“ERP”, often referred to as a DMS in the automotive industry), Customer Relationship Management (“CRM”) or Digital Retailing (“DR”) as a starting point. Quorum utilizes a beachhead strategy to capture new customers, and then expands the product suite into the dealership.

Quorum Delivers Measurable ROI for its Customers

Each of Quorum’s solutions has a measurable ROI for the dealership. As an illustration, Quorum’s service lane inspection and quoting solution, which is part of the ERP and CRM systems, drives approximately $60,000 of customer revenue per dealership per month. As dealerships utilize more of Quorum’s product suite, both the ROI and the stickiness of Quorum’s solution increases. Additionally, Quorum’s Enterprise Reporting (“ER” or “Q Analytics”) solution provides one reporting tool for the entire product suite. This allows dealership management to use a single reporting tool that provides dealership critical metrics and provides the ROI calculations for individual products and the full suite.

Growth Opportunities

Quorum is indispensable to current clients and has a large available market to allow for future growth. Quorum has to the opportunity to:

  1. Grow Quorum’s customer base by capturing new customers in both Canada and the US,
  2. Increase Monthly Recurring Revenue Per Customer (“MRRPU”) by cross-selling Quorum’s products in the product suite to existing customers, and
  3. Develop, partner or acquire new and innovative products.

Quorum trades on the TSX Venture Exchange under the symbol QIS.

For more information, please see our latest quarterly Investor Presentation and Fact Sheet.

If you any questions, please email us at

Leadership Team

Executive Management

Maury Marks
President & CEO
Throughout his career, Maury Marks has established himself as a visionary in the automotive retail technology industry. As one of the original founders, and as the President and CEO of Quorum Information Technologies, Maury has created a team that is committed to building and providing the best dealership management system in the industry. Growing up in Alberta, Canada, Maury worked in his family’s GM dealership. During this time, he was exposed to the facets of dealership management and the challenges dealers face from both a business and technology standpoint. In 1996, Maury’s family approached him in need of a new DMS. After evaluating and realizing that the DMS industry was largely stagnated, Maury and his partners conceived the idea of Quorum. He focused the company on the development of its flagship XSellerator DMS software. Maury earned a Bachelor of Management (with Distinction) from the University of Lethbridge in Alberta, Canada in 1988. He then received his Chartered Accountant’s designation couple of years later after articling with Deloitte and Touche in Calgary. Maury started in the accounting group and eventually moved to the firm’s technology practice where he had the experience of helping various corporations select and implement technology and systems that best fit their business needs. In 1992, Maury made the decision to leave Deloitte and Touche to begin his own practice of technology consulting. While Maury is not on business trips, he can be found in Quorum’s headquarters in Calgary, Alberta.
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Marilyn Bown
Chief Financial Officer
Having a natural flair in numbers, Marilyn Bown keeps our books in the black. In 2008, she was recruited from Belanger Clarke Follett McGettigan to fill the Corporate Accountant position. Marilyn progressively increased her responsibilities and contribution to Quorum, which earned her a promotion as Controller. Marilyn is Quorum’s Chief Financial Office and leads the Corporate department at Quorum. She overlooks all aspects of accounting, financial reporting, procurement and government relations. Five years prior to joining Quorum, Marilyn received her Bachelor of Commerce (Co-operative) degree from Memorial University of Newfoundland and Labrador in Canada. She then received her Certified General Accountant Designation in 2008.Marilyn works out of Quorum’s largest office in St. John’s, Newfoundland.
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Mike Herenberg
Chief Operating Officer
Mike recently joined Quorum with the goal of utilizing his customer focused leadership style to continue fostering an environment of continuous improvement and innovation. Mike oversees Quorum’s end-to-end service delivery, including implementation, support, customer success and infrastructure. Before joining Quorum, Mike was the Vice President of Product Strategy and Customer Experience for North America and Chief Operations Officer for Canada for Element Fleet Management, the largest fleet management company in North America, Australia and New Zealand and the largest pure play commercial vehicle fleet management company globally. Prior to that, Mr. Herenberg was the President of Kerr Group of Companies, a technology company employing approximately 200 people across 11 locations in Canada; a National organization that focused on technology infrastructure, Telematics, and Data Analytics for a wide variety of Government and Enterprise customers. Before joining Kerr, Mike led the European expansion of the US firm Valley Industries; worked for a leading video analytics firm I3DVR; and worked at Technicolor, a worldwide technology leader in the media and entertainment sector. Mike holds a Master of Business Administration (MBA) from the Sobey’s School of Business, Saint Mary’s University, a Masters certificate in Project Management from the Schulich School of Business, York University and a certificate in Financial Management from Saint Mary’s University.
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Mark Allen
Senior Vice President - Business Development
Owing to his deep business, technical and automotive industry experience, Mark earned himself the reputation as a visionary leader in the automotive retail technologies space. Mark’s very first priority when he joined Quorum in 2006 was to lead the launch of the General Motors Integration Dealer Management System (IDMS) program. This helped build a good rapport between GM and the company, transforming Quorum’s core business model to deliver services required under the contract. After the success he had with GM, Mark moved on to lead a new department chartered with marketing, strategic planning and enterprise account management. His present position of Vice President - Sales, Marketing and Services, and Director, Quorum Information Technologies (US), Inc. is the culmination of progressively added leadership responsibility in the years since joining Quorum. Mark leads all sales (client acquisition and organic growth), marketing and strategic partnerships, in addition to the Services Delivery team (implementations and training), for the company. Mark holds a BSBA degree, with an emphasis in information technology and finance, and an MBA in Marketing - both attained with high honors from prestigious universities. He has extensive leadership background with multi-national organizations like General Motors and Electronic Data Systems (EDS). In his senior management roles with EDS Automotive Retail Group (ARG), he was responsible for overall management and performance of ARG’s product and service portfolio, as well as strategic planning, technology leadership and business development. Mark’s entrepreneurial expertise has found him as Founder, President and CEO of Playing Field Inc., an innovative start-up that established a new market model for application integration within automotive retail, as well as previous endeavors such as ownership of an independent coffee shop and a small business custom application development boutique. Mark is based in Quorum’s Washington Township, Michigan office.
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Dan Ichelson
Senior Vice President of Product Development
Having a natural inclination towards processes and development, coupled with his expertise in the automotive retail industry, Dan Ichelson heads up Quorum’s Operations and Development team. Dan first joined Quorum in 1998 as Product Specialist where his main duties revolved around supporting and implementing XSellerator™ at various GM dealerships. As a liaison between the dealers and Quorum’s Development team, Dan was able to participate in the process of planning and defining changes to product and new feature releases. Among his multiple responsibilities, Dan also had the honour of testing exciting upgrades and new product functionalities. Due to his extensive knowledge of the DMS, Dan was promoted to Implementation Manager just three years after he joined the company. It was in this role where he dived into the vital undertaking of ensuring that Quorum’s product is geographically compatible to the company’s expansion efforts. Another three years saw Dan as the Director of Product Development. He was then heavily involved in the development process while working closely with GM in North America. As the VP of Operations and Development for the past two decades, Dan leads all aspects of the XSellerator product, which includes product management, application development, network R&D, support and QA. He continues to guide the development and release of Quorum’s Dealership products. Dan has a Bachelor of Science in Zoology and received his Master of Business Administration from the University of Calgary in 1992. Prior to joining Quorum, he was directly involved with the development and implementation of an in-house system for a nationally franchised organization. Dan is based in Calgary, where Quorum’s headquarters is located.
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Rick Johnston
VP Product Management: Vehicle Sales
With more than a decade of real-life sales floor experience and the vision to build world-class products, Rick brings a fresh take on how software is solving some of the automotive retail industry’s most pressing challenges. In 2006, Rick joined Quorum as an Implementation Specialist, a role that saw him travel to more than 100 dealerships across North America. Three years later he moved into the position of Business Analyst which was where he found his passion for designing industry changing products. In 2010, Rick founded Autovance Technologies: he managed Autovance in combination with his career at Quorum until September of 2013, when he decided to pursue his vision to build the next generation of desking tools full-time. Rick began building the team at Autovance in late 2014 and it has been growing ever since. By the summer of 2016, Autovance Desk, Canada’s most advanced web-based desking tool, was built and it is already helping hundreds of dealerships sell more cars across Canada. The relationship between Quorum and Autovance was built on a strong foundation and in 2017 it took the most logical next step as Quorum acquired Autovance. As a result, Rick rejoined Quorum as the Vice President of Autovance. Rick works out of the Autovance headquarters in Lethbridge, Alberta.
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Jane Webb
VP Product Management: Service
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Mark Bennett
VP Sales
Mark brings 25 plus years of experience to the Quorum team. A graduate of Northwood University with a passion for cars, led Mark to his first jobs in Automotive Retail with roles in Sales, F&I and Service. He then pursued an opportunity with EDS, in their DMS business focused on the Saturn Retail Systems as an installer and then on to managing both the field and customer support organizations in both the US and Japan. This led to opportunities at both IBM as an Executive Consultant focused on OEMs and Omnicom where he was instrumental in the sale and global rollout of the DaimlerChrysler brand websites,, Chrysler Financials site along with their Dealer and DAA sites. Leaving the auto space for a short time, Mark was a Regional Developer for a Home Care Company which he later sold to relocate from Michigan to Florida. When Mark arrived in Florida, he became a Sales Executive for an eMPI company which then led to a role as the Director of Sales for the Americas. On April 1, 2019, Mark joined Quorum as the North American Sales Manager.
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Board of Directors

Scot Eisenfelder
Chairman of the Board of Directors
President & General Manager - Amplify
Scot Eisenfelder received a Bachelor of Arts Degree from Princeton University in 1986 and a Masters of Business Administration from the Wharton School, University of Pennsylvania in 1991. Currently he is the President & General Manager of Amplify and previously was CEO & Executive Chairman of Affinitiv Inc. Prior to that, his resume includes being Vice President Strategy for AutoNation, Group Vice President of JM Family Enterprises (responsible for the dealer software business) and he was Senior Vice President and an officer at Reynolds & Reynolds, responsible for the U.S. business from 2005 to 2007. Scot Eisenfelder ran J.D. Power’s auto retail research and consulting practice. Previously, he was a partner in the global auto practice where he specialized in sales, marketing and distribution issues. Scot Eisenfelder has focused on helping automotive companies and dealer groups improve performance for almost two decades.
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Joe Campbell
President & Chief Executive Officer - Tricor Automotive Group Inc.
Mr. Campbell is the President and CEO of the Tricor Automotive Group Inc., which is Canada’s largest automotive dealer-owned financial services company with dealerships that represent all OEM’s across Canada. Mr. Campbell is a University of Michigan Business School graduate with a major in Accounting and Finance. He started his automotive related career with Pat Ryan Associates, a division of AON, and after 17 years with Pat Ryan joined Tricor as President upon its formation in 1998.
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Jon Hook
Senior Analyst - Voss Capital, LLC
Mr. Hook has over seven years of equity investment experience, first working at the Teacher Retirement System of Texas (TRS) for five years covering Software & Services and at Voss Capital LLC for the last two and a half years. Prior to TRS, he worked for over three years at EMR software provider Epic Systems. Mr. Hook obtained his MBA from Rice University and holds the Chartered Financial Analyst (CFA) designation.
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Maury Marks
President & Chief Executive Officer - Quorum Information Technologies Inc.
Throughout his career, Maury Marks has established himself as a visionary in the automotive retail technology industry. As one of the original founders, and as the President and CEO of Quorum Information Technologies, Maury has created a company that is committed to building and providing the best dealership management system in the world. Maury has been around automotive retailing literally all of his life. Growing up in rural Alberta, Canada, Maury worked in his family’s GM dealership. That exposure to all facets of dealership management and to the challenges dealers face from both a business and technology standpoint, has given Maury a firm basis for founding and leading Quorum. In 1988, Maury earned a Bachelor of Management (with Distinction) from the University of Lethbridge in Alberta, Canada. In 1991, he received his Chartered Accountant’s designation after articling with Deloitte and Touche in Calgary. At Deloitte and Touche, Maury first worked in the accounting practice, Later, he moved to the firm’s technology consulting practice where he worked with many different companies to select and implement technology and systems to support their business needs. He left Deloitte and Touche in 1992 and began his own practice of technology consulting for small businesses. It was during this time that his family turned to him to find a new dealer management system for their dealership. Having thoroughly evaluated the market and its offerings, Maury concluded that the industry had largely stagnated and the idea for forming Quorum was conceived. Maury and his partners founded Quorum in 1996. Since that time, Maury has focused the company on the development of its flagship XSᴇʟʟᴇʀᴀᴛᴏʀ™ DMS software.
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Neil McDonnell
Chair of Photon Control Inc. (TSX:PHO), Chair of Nanotech Security Corp., Director of Redline Communications and Chair of BasicGov Systems
Mr. McDonnell is a recognized leader in the Canadian technology space and is currently Chair of Photon Control Inc. (TSX:PHO), Chair of Nanotech Security Corp., Director of Redline Communications and Chair of BasicGov Systems. Mr. McDonnell has also served in numerous previous governance and senior executive roles including past Chair of Agreement Express Inc., Director of Aprio Inc., Chair of EDP Software Inc, Director of Espial Group Inc., Executive Chair of ResponseTek Networks Corp., Director of Symbility Solutions Inc., Chair of QHR Technologies Inc., CEO of Wurldtech Security Technologies Inc., Director of British Columbia Lottery Corporation, Board Advisor of ICBC, and Chair and CEO of TeraSpan Networks Inc. Mr. McDonnell holds a Master of Business Administration from the University of British Columbia and a Bachelor of Commerce from the University of Toronto.
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William Nurthen
Chief Financial Officer - Endeavor Business Media
Mr. William Nurthen brings more than twenty years of experience which includes Chief Financial Officer roles at two publicly traded companies and financial leadership roles across multiple sectors. Mr. Nurthen is currently the Chief Financial Officer of Endeavor Business Media. Prior to that, he served as Chief Financial Officer of ARI Network Services, Inc., a software company focused on independent dealers. He has also held Chief Financial Officer roles in investment banking, biotechnology, and technology services. Mr. Nurthen holds a Master of Business Administration from the Kellogg School of Management at Northwestern University and a Bachelor of Business Administration from the University of Notre Dame.
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Greg Pollard
Chair, Audit and Finance committee, Balancing Pool Board of Directors
Mr. Greg Pollard brings more than thirty years of experience in multiple sectors. Mr. Pollard is a currently serving as the Chair of the Audit and Finance committee of the Balancing Pool’s Board of Directors and is a Director for a number of legal entities within the Walton Group of Companies. Mr. Pollard has served in many various leadership roles including leading Ernst & Young LLP’s Transaction Advisory Services practice in Calgary from 2008 to 2012 following his return from Ernst & Young’s Houston, Texas office where he served as Gulf Coast Transaction Advisory Services practice and market leader, as well as oil and gas industry sector leader in the Americas. He is a Chartered Accountant (1979), a Chartered Insolvency and Restructuring Professional (CAIRP – 1992) (ret.), and has his ICD.D (2012) from the Institute of Corporate Directors.
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News Releases

Financial Statements


Q1 2020
Q2 2020
Q3 2020
Q1 2019
Q2 2019
Q3 2019
Q4 2019
Q1 2018
Q2 2018
Q3 2018
Q4 2018
Q1 2017
Q2 2017
Q3 2017
Q4 2017
Q1 2016
Q2 2016
Q3 2016
Q4 2016
Q1 2015
Q2 2015
Q3 2015
Q4 2015



Fact Sheet


Upcoming Events

There are currently no upcoming scheduled events.

Past Events

  • Thursday, November 19th, 2020: Q3 2020 Financial Results Conference Call
  • Thursday, August 20th, 2020: Q2 2020 Financial Results Conference Call

Analyst Coverage

Representative list of analyst coverage

Firm: Analyst:
Beacon Securities Limited Gabriel Leung
PI Financial David Kwan
Cormark Securities Inc. Gavin Fairweather

Key Corporate Contacts

Maury Marks

President & Chief Executive Officer

Marilyn Bown

Chief Financial Officer
877.770.0036 ext. 386


HSBC Bank Canada
Calgary, Alberta

Stock Exchange Listing

TSX Venture Exchange
Trading Symbol: QIS

Quorum’s Corporate Office

7500 Macleod Trail SE, Suite 200
Calgary, AB
T2H 0L9

Phone: 403.777.0036
Fax: 403.777.0039
Toll Free: 1.877.770.0036


Scot Eisenfelder

Chairman of the Board

Corporate Counsel

McLeod Law LLP
Calgary, Alberta


BDO Canada LLP

Registrar and Transfer Agent

Computershare Trust Company of Canada
Calgary, Alberta

QUORUM INFORMATION SYSTEMS INC. and QUORUM INFORMATION TECHNOLOGIES (US) INC. are wholly-owned subsidiaries of Quorum Information Technologies Inc.